THE RECEIPTS
{case studies 2025-2026
THE WORK IS
ONLY PART OF THE STORY.
Pretty marketing is nice.
I'm more interested in what it was supposed to do.
Here you'll find websites, campaigns, content, branding and ongoing marketing work, along with the strategy, business goals and results behind it.
{CASE STUDY}
Smart Set Community Printing
Turning a strong local reputation into a marketing system built for growth.
Smart Set had been printing in Minneapolis for 40 years. The reputation was there. The marketing infrastructure wasn't.
There was no consistent social presence, search performance wasn't being tracked, products didn't have dedicated landing pages, and there wasn't a system for pursuing B2B opportunities.
The goal was bigger than getting more attention.
Increase sales, grow B2B business, and work toward Smart Set's first $1 million sales year.
What I worked on
Marketing strategy · Social media · Video · Photography · Email · Website · SEO · Product pages · Analytics · B2B strategy · Outreach · Campaigns
The Receipts
25%
reported sales growth
164%
increase in monthly organic clicks
102%
increase in search impressions
5,000
new social followers in one year
2,220
new customers attributed to social media
36.7 → 9.5
average Google search position
The work has included building product landing pages, creating and tracking an SEO strategy, developing social content around the people and expertise behind the business, and building a more intentional approach to B2B sales and relationship building.
Smart Set is currently projected to reach $1 million in annual sales for the first time in its 40-year history.
{CASE STUDY}
Longfellow Rising
Making a seven-block mission easier to understand.
Longfellow Rising works within seven blocks of East Lake Street in Minneapolis, supporting the long-term rebuilding and revitalization of an area heavily affected by the 2020 uprising.
The work was happening, but the organization needed a clearer identity and a better way to communicate what it did, why it existed and how the community could participate.
What I worked on
Brand strategy · Rebrand · Website · Messaging · Social media · Photography · Video · Email · Fundraising campaigns · Events · Print · Community communications
The Receipts
$7,000+
raised in seven months
$5,000
fundraising campaign fully funded
0 → 450+
Instagram followers
+220
Facebook followers
4,000
website visitors in seven months
The work started with clarifying the organization itself: a new visual identity, a new website and clearer messaging around its geographic focus and mission.
From there, I built an ongoing communications presence through social media, newsletters, interviews, event promotion, printed materials and stories about redevelopment happening throughout the neighborhood.
For an organization focused on seven blocks of Minneapolis, the goal isn't the biggest audience.
It's reaching the right one.
WEBSITES
6 websites built in 2026.
Different businesses. Different goals. Different budgets.
Some needed a full website built from the ground up. Others needed better messaging, stronger SEO, a clearer structure or a site that finally reflected the business they'd become.
The budget changes what's possible. It doesn't change how I approach the work.
I start with the business: who needs to find you, what they need to understand, what action you want them to take, and what the website needs to do to support your goals.
Strategy · Messaging · Copy · Design · SEO · Analytics
OLDER WORK
2 Million+ Impressions. 11 K+ Visits.
Over 16 months, I helped a local Minnesota cleaning company generate more than 2.19 million impressions and 11,500 site visits through organic SEO alone. No ad spend. Just strategic updates that kept them visible month after month.
12,460 Google Profile Views in One Month
By optimizing their business profile, I helped one local cleaning company get over 12,000 views in just a month and rank for keywords like “cleaning services Minneapolis” and “house cleaning services.”
Social Media That Drives Action
These weren’t viral posts, they were intentional campaigns that moved people to click, call, and convert.
Campaign Highlights:
821 clicks from a single post
79,000+ views and 479 site visits
68,000+ views and 570 link taps
64,000+ views and 557 clicks
While likes are nice, I care more about what a post does.
These results came from focused, creative, audience alignment, and brand strategy.
