Behind The Shadow Desk
Hi, I'm Colleen.
I didn't start my career in marketing.
I started inside a growing business, which turned out to be a pretty useful place to learn it.
Over 15 years, I worked across sales, leadership, systems, technology and eventually marketing. I learned how customers make decisions, how businesses grow, how processes break, how teams communicate, and how all of those pieces affect what happens after someone clicks, calls, books or buys.
That experience shaped the way I think about marketing now.
The best marketing decisions rarely start with, "We need to post more."
They start with the business.
What are you trying to accomplish? Who needs to know about you? What's working? What's not? Where are opportunities being missed? And how will we know if the marketing is doing its job?
That's the thinking behind The Shadow Desk.
Strategy is only useful if someone makes it happen.
I created The Shadow Desk because I saw a gap between businesses that needed experienced marketing and the options available to them.
Hiring a full-time marketing team isn't realistic for every business. Hiring separate people for strategy, websites, SEO, content, video, design and email can get complicated quickly.
So I built a different model.
I work with businesses from strategy through execution. For smaller projects and ongoing partnerships, much of that work happens directly at my desk. When a project needs additional creative or technical expertise, I bring in trusted partners and manage the work.
You hire The Shadow Desk. I make sure the right work gets done.
Let's talk about your business.
Tell me your business goals, what's working in your current marketing strategy, what's not, and what you're trying to accomplish next.
You don't need to know which marketing service you need before you reach out. Figuring that out is part of the conversation.